MEME DISPERSAL UNIT : MEMETIC MARKETING

Because you want more value from:

Mass Media Advertising
Public Relations
Sales Promotion
Direct Marketing
Online Media, etc.
You want your brand to become part of contemporary culture.
Better memes and in-person brand advocacy ensure that everything you're doing delivers better value.
Leverage and catalyze your total media investment
Add an exciting new dimension to your messaging
Differentiate your brand from the competitors
Increase your marketing ROI

Who?

Strategically, we work with senior marketing management and interface with existing resources to write/improve/consult on existing advertising, direct and event marketing plans to improve overall performance.

Tactically, we...

Design websites, develop online advertising to improve website performance, and shape specific events and promotions.
Use the BIGMEME network (100 students on 60 campuses nationwide) where appropriate to implement college and/or urban promotions.
Build new networks and affinity groups, e.g. College Professors, Agent Networks, Game Centers, LAN Parties, etc.

Where?

We reach your customers where they live!

In Key Markets
Online, On the Street, Where They Gather.
At Specialty Retailers, Game Centers, LAN Parties.
On the Campus
Campus Events, High Traffic Areas.
Living Units, Classrooms, Professors.
At Special Events
Conferences - Exhibitions - Concerts
We reach your customers where they are and in a way they appreciate being reached.

When?

When do you want MDU working for you?

When you want to leverage and add value to your marketing investment.
When you want experienced, focused, memetic marketers keeping your return on marketing dollars high.
When you want in-market, on-the-ground brand advocacy with energetic customers telling your story.
When there's an opportunity to reach your target audience face-to-face.
When you want to succeed beyond expectations!

How?

How does it all start?
Each client relationship is unique and begins with an opportunity-assessment meeting (can be by conference call, but a meeting is preferred). MDU then prepares and presents a Marketing SOSEM* Planning Brief (usually 4-6 pages). If the client decides to proceed, any previously agreed upon planning cost is credited to the deal.

*Situation, Objectives, Strategy, Execution/Tactics/Budget, Measurement

THE DEAL!

MDU strategic programs range from $50K to $100K, tactical projects from $12K to $45K. We measure performance using coupons and/or codes to track on and offline promotions in order to facilitate results analysis and evaluation.

Remember, We "Get People Talking... and Acting!"

For more Info:

Services / Case Studies / Back to Top

MEME DISPERSAL UNIT		What is a Meme?

Home What is a Meme? Services Case Studies Client List About Us Contact		MEME : (rhymes with team) An idea that lives in your brain and forces you to replicate it. A unit of cultural information, such as a behavior, or idea, that is transmitted verbally, or by repeated action, from one mind to another (like "the wave"). Memetic marketing Memetic Marketing is using memes to engage the natural energy of your target audience to advocate your brand and turbo charge word of mouth awareness and attitudes. Examples: Nike: Just Do It! Budweiser: WhaaazzzUp? BIGWORDS: You made me break my banana! Why? Because you want more value from: Mass Media Advertising Public Relations Sales Promotion Direct Marketing Online Media, etc. You want your brand to become part of contemporary culture. Better memes and in-person brand advocacy ensure that everything you're doing delivers better value. Leverage and catalyze your total media investment Add an exciting new dimension to your messaging Differentiate your brand from the competitors Increase your marketing ROI Who? Strategically, we work with senior marketing management and interface with existing resources to write/improve/consult on existing advertising, direct and event marketing plans to improve overall performance. Tactically, we... Design websites, develop online advertising to improve website performance, and shape specific events and promotions. Use the BIGMEME network (100 students on 60 campuses nationwide) where appropriate to implement college and/or urban promotions. Build new networks and affinity groups, e.g. College Professors, Agent Networks, Game Centers, LAN Parties, etc. Where? We reach your customers where they live! In Key Markets Online, On the Street, Where They Gather. At Specialty Retailers, Game Centers, LAN Parties. On the Campus Campus Events, High Traffic Areas. Living Units, Classrooms, Professors. At Special Events Conferences - Exhibitions - Concerts We reach your customers where they are and in a way they appreciate being reached. When? When do you want MDU working for you? When you want to leverage and add value to your marketing investment. When you want experienced, focused, memetic marketers keeping your return on marketing dollars high. When you want in-market, on-the-ground brand advocacy with energetic customers telling your story. When there's an opportunity to reach your target audience face-to-face. When you want to succeed beyond expectations! How? How does it all start? Each client relationship is unique and begins with an opportunity-assessment meeting (can be by conference call, but a meeting is preferred). MDU then prepares and presents a Marketing SOSEM* Planning Brief (usually 4-6 pages). If the client decides to proceed, any previously agreed upon planning cost is credited to the deal. Situation, Objectives, Strategy, Execution/Tactics/Budget, Measurement THE DEAL!* MDU strategic programs range from $50K to $100K, tactical projects from $12K to $45K. We measure performance using coupons and/or codes to track on and offline promotions in order to facilitate results analysis and evaluation. Remember, We "Get People Talking... and Acting!" For more Info: Services / Case Studies / Back to Top